May 30, 2025

Brazil’s Bold New "Data Savings Account"

Can your digital footprint help pay your bills? A recent feature in Rest of World explores a first-of-its-kind pilot program in Brazil that’s turning that theory into reality. In partnership with DrumWave, the Brazilian government is testing dWallets—essentially savings accounts for your data.

Instead of your browsing habits and purchase history being harvested for free, this program allows you to "deposit" your data and sell it to the highest bidder. From lowering loan rates to receiving direct cash transfers, the goal is to shift power from Silicon Valley back to the individual. But as the article points out, the move isn't without controversy: could this lead to a "privacy divide" where the most vulnerable are forced to sell their digital rights for a quick payout?

Check out the full story on Rest of World to see if this is the future of the digital economy or a risky new frontier.

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